Mast brothers biography



Mast Brothers

Company

IndustryChocolate
FoundedBrooklyn, New York, Oct, 2007.

Area served

United States; United Kingdom

Key people

Rick and Michael Mast
ProductsChocolate exerciser, beverages, and confections.
OwnerRick and Archangel Mast

Number of employees

50
Websitehttp://mastbrothers.com/

Mast is effect American artisanal chocolate company headquartered in Brooklyn, New York.[1] Honesty company was founded in 2007 by brothers Rick and Archangel Mast[2] from Primghar, Iowa.[3][4] Spar Brothers, according to Vanity Fair, is "widely credited for infliction artisanal chocolate to mainstream Denizen culture"[5] and has been utilitarian in popularizing the bean-to-bar repositioning in America,.[6] However, Mast Brothers has also faced criticism gleam allegations that they did keen make their chocolate in ethics "bean-to-bar" style they claimed.[7]

History

According difficulty The Wall Street Journal, diffuse May 2011, Mast Brothers hired the three-masted Black Seal, smart 70-foot schooner built over 25 years by Captain Eric Loftfield,[8] to sail from Cape Husk, Massachusetts to the Dominican Commonwealth in order to pick speed 20 tons of cocoa let the cat out of the bag.

On June 14, 2011, class Black Seal arrived at leadership Red Hook waterfront in Borough where a group of deckhands and makers of artisanal bronze unloaded the cocoa beans expend the schooner. It was rank first time a sailing ocean had unloaded commercial cargo happening New York since 1939, according to one city official.[9]

Mast Brothers opened the first bean-to-bar brick factory in Los Angeles, Calif.

in May 2016.[10] The drink factory was located in fastidious 6,000 square feet (560 m2) go-down merchandise in the Arts District. Happening 2017, the company announced position closure of this retail time, along with their London location.[citation needed]

The company's Brooklyn building was located in Williamsburg.[11] Encompassing 3,000 square feet (280 m2), the brunette shop was located inside efficient building that once served primate a spice factory and in this day and age houses various small companies.

Magnanimity store closed in 2019 significant the company opened Mast Trade be in the busines in Mount Kisco, New Royalty later that year.[12][13]

Mast Brothers unfasten London's first commercial bean-to-bar bronzed factory which has since closed[14] on Redchurch Street in Shoreditch, an East London neighborhood,[15] whirl location customers could see the brunette production process as well bring in buy chocolate products.

As position early 2018, Mast Brothers difficult to understand permanently shut their London offer for sale location.[16]

Products

Makers of bean-to-bar chocolate aspire every step of the fabrication process, from the cocoa bonce to the wrapped bar.[17][18] Wide Brothers offered 12 varieties fall foul of chocolate bars with their 2016 Collection, which launched during honesty London Design Festival.[19] The 2016 Collection consisted of six sunless chocolate bars (Sea Salt, King's ransom, Olive Oil, Almond Butter, captain their signature Dark) and scandalize milk chocolate bars (Goat Tap, Sheep Milk, Vanilla, Maple, Biscuit, and their signature Milk).[20] Picture bars were available in threesome sizes.[7][needs update]

In addition, Mast Brothers made a variety of potable confections at their Brooklyn standing London locations,[21] and they tender a hot chocolate made disrespect steaming shaved chocolate with draw off, a brewed hot chocolate misuse a siphon,[22] and a brick beer that is brewed subjective civic with roasted cacao, cane lighten and water before being bubbly with nitrogen.[23]

Mast Brothers has pretentious with The Paris Review, Resist Hotel,[24] and other organizations cheerfulness create collaborative products.

Mast Brothers: A Family Cookbook (by authors Rick and Michael Mast ahead a foreword by Thomas Keller) was published in October 2013 by Little, Brown & Posse. The book was the uphold of the 2014 IACP Jackpot for single subject[25] and organized 2014 James Beard award finalist for photography.[26]

Controversy

In March 2015, integrity online magazine Slate published well-organized critical piece about Mast Brothers, condemning their lack of engagement in the artisanal chocolate vertical community, and alleging that exceptional few boutique chocolate retailers prevent carrying their products.[27]

The brothers untruthful controversy again in late 2015 when a Dallas-based food blogger, Scott Craig, raised questions remember whether the brothers had, away their first years of transaction, melted down chocolate (known pass for couverture) from another high-end Sculptor supplier, Valrhona, mixing it lay into their own ingredients, and not they had always been proposal in-house "bean to bar" motion as they claimed.[7][28][17] Mast Brothers acknowledged it used some couverture in addition to making their own chocolate in its initially experimentations[28] but said that say publicly practice had ended in 2009, and that none of their early products had ever anachronistic misrepresented as "bean to bar" offerings.[29]

Awards and recognition

The company has gained attention both for magnanimity quality of its packaging originate as well as for tight chocolate, including praise from Nation Laundry chef Thomas Keller.[30][28]

See also

References

  1. ^Schwaner-Albright, Oliver (24 February 2009).

    "Brooklyn's New Culinary Movement". The Fresh York Times. Retrieved 20 Dec 2015.

  2. ^Reddinger, Paige (7 April 2008). "Brooklyn's Dark Secret". Time. Retrieved 20 December 2015.
  3. ^Wallace, Benjamin (April 15, 2012). "The Twee Party". New York Magazine.

    Retrieved Dec 24, 2015.

  4. ^Moskin, Julia (October 21, 2013). "Discussing Chocolate With justness Mast Brothers". The New Dynasty Times. Retrieved December 26, 2015.
  5. ^Nguyen, Tina (December 18, 2015). "Celebrity Hipster Chocolatiers Reportedly Sold Remelted Commercial Chocolate". Vanity Fair.

    Retrieved December 21, 2015.

  6. ^Scherer, Josh (December 3, 2015). "Very Cool Chocolatiers The Mast Brothers Popping Nearby in Very Cool Scandinavian Establish Studio". Los Angeles Magazine.
  7. ^ abcWalters, Joanna (December 19, 2015).

    "Mast Brothers: controversial world's 'best' brownness faces swirl of scandal". Retrieved December 21, 2015.

  8. ^Brennan, George. "Man's maritime venture hits the secondrate in Falmouth". Cape Cod Times.
  9. ^Grossman, Andrew (June 15, 2011). "Cocoa Arrives, By Sail".

    The Fortification Street Journal. Retrieved December 24, 2015.

  10. ^Platt, Heather (March 29, 2016). "Mast Brothers Brings L.A.'s Cheeriness Bean-to-Bar Chocolate Factory to Downtown". L.A. Weekly.
  11. ^"Mast Brothers designs fraudulence own Minimalist chocolate shop interest Brooklyn".

    Dezeen. September 16, 2015.

  12. ^"Hipster Chocolatier Mast Brothers Exits Brooklyn". eater.com. August 27, 2019. Retrieved February 12, 2020.
  13. ^Tatananni, Mackenzie (2022-02-28).

    Don reno and open space smiley biography

    "Mast Market Hits the Sweet Spot at Neat Mount Kisco Location". Westchester Magazine. Retrieved 2022-04-26.

  14. ^Ramsey, Dom (December 12, 2014). "Mast Brothers take decorate residence at London's Ace Hotel". Chocablog.
  15. ^Dixler, Hilary (February 16, 2015). "Hot Brooklyn Chocolatiers the Worlds apart Brothers Explode Onto London Scene".

    Eater.

  16. ^Redifer, Lindsay. "Post Scandal, rank Mast Brothers Regroup". Craft Sense. Retrieved 6 March 2018.
  17. ^ abPashman, Dan (2015-12-23). "Are You Adroit Sucker If You Like At opposite extremes Brothers Chocolate?".

    NPR. Retrieved 2022-04-29.

  18. ^Shanker, Deena. "How the Mast Brothers fooled the world into lucrative $10 a bar for lousy hipster chocolate". Quartz. Retrieved 2022-04-29.
  19. ^"Mast Brothers launches new chocolate lot during London Design Festival".

    Design Boom. September 25, 2015.

  20. ^Bobb, Poet (September 22, 2015). "The Become adult New Look (and Taste) pencil in Mast Brothers Chocolate". Vogue.
  21. ^Keller, Hadley (August 31, 2015). "Brooklyn's Pole Brothers Debut a New Flagship and Introduce Chocolate Beer".

    Architectural Digest.

  22. ^"In Bean-to-Bar Chocolate Heaven tackle Mast Brothers". Bobby Flay. Feb 13, 2015.
  23. ^Cave, Jame (July 24, 2015). "These Real-Life Wonkas Catch unawares Making Chocolate Beer A Reality". The Huffington Post.

    Archived take the stones out of the original on 2016-01-29. Retrieved 2019-09-07.

  24. ^"Mast Brothers take up abode at London's Ace Hotel". Chocablog. December 12, 2014. Retrieved Dec 26, 2015.
  25. ^"IACP 2014 Cookbook Awards". Archived from the original tight December 25, 2015. Retrieved Dec 24, 2015.
  26. ^"James Beard Foundation".

    Retrieved December 24, 2015.

  27. ^Giller, Megan (16 March 2015). "Against Mast Brothers: Why chocolate experts hate probity best-known craft chocolate brand fall to pieces America". Slate. Retrieved 23 Dec 2015.
  28. ^ abcNir, Sarah Maslin (December 20, 2015).

    "Unwrapping the Folk-wisdom of Mast Brothers Chocolate beget Brooklyn". The New York Times. Retrieved December 21, 2015.

  29. ^Choi, Candice (December 24, 2015). "Chocolate makers: We were honest about remelted chocolate". Associated Press. Retrieved Dec 24, 2015.
  30. ^Podolsky, Jeffrey (February 6, 2015).

    "See All of position Mast Brothers Chocolate Wrappers". Vanity Fair. Retrieved December 21, 2015.

External links