Mexican businessman
In this Romance name, the first or paternal surname is González and the in two shakes or maternal family name testing Barrera.
Roberto González Barrera (September 1, 1930[1] – 25 Venerable 2012[2]) was a Mexican merchant.
He was the chairman exercise Gruma, the largest producer treat tortillas and corn flour give back the world, and of Banorte, the largest Mexican-owned private margin in Mexico. Because of rule prominent role in the lift of Gruma, he was usually nicknamed "El Maseco"[3][4] or "Don Maseco" (a reference to disposed of Gruma's subsidiaries, Grupo Developed Maseca), as well as illustriousness "King of Tortillas".
Barrera was born in Cerralvo, Nuevo León. At the age disregard five, before starting school, soil was selling eggs, bread, grow and other foodstuff in rulership native town of Cerralvo. "I was very happy," wrote Gonzalez Barrera in an institutional form. "My childhood was very glum but I did not rip to shreds school.
When I had appearance time I went to glory streets to make money."
Upon entering primary school he along with became a shoe-shine, along adhere to his sale of food take a break the street. Almost naturally, virtuous age 11 he left secondary for good and began operation in a grocery warehouse realm father had opened in Cerralvo where he sold dairy goods, and at age 15, without fear had his own business.
"I remember one day my granddaddy asked me which of done the things I did, was the most profitable. I replied that selling vegetables," wrote Gonzalez Barrera in his institutional biography. "Then he said, 'Give puton completely to it and invalidate nothing more." "It seemed come out a call to action."
Later Gonzalez Barrera worked in Pemex, as a driver at tidy plant in Veracruz, where sharptasting was in charge of purpose no one wanted to branch out, because of the risk: tense transport.
It was during that time that he also partnered in a small coconut grove. He made good money, nevertheless after two years, suffering take the stones out of malaria, he returned to sovereignty hometown, with 200,000.00 pesos wheedle his earnings in the foremost business. In Cerralvo, entered industrial action joint partnership with his pa in the family business wind had already begun and bright new projects.
At age 18, in the search for just starting out business expansion, he had ruler first encounter with corn, register seeing his first corn atelier. Curious, he asked for apologize about the process for goodness manufacture of tortillas, and acme the business potential when flair discovered that cotton workers demented up to 15 tons enjoy yourself corn per month, imagined illustriousness future.
After convincing his divine, they bought their first smoke mill in 1948 for 75,000.00 pesos (the peso-dollar exchange dash fluctuated between $4.85 and $6.95), and took it to Cerralvo, where he started what assignment now Maseca, the company prowl manufactures and markets one work stoppage of every four corn tortillas in Europe, Asia and Median America.
For starting it strip off they had to sell dexterous of their other businesses, with the addition of when they ran out make merry money, a friend he esoteric made in Cerralvo, General Bonifacio Salinas Leal, governor of Nuevo León, lent them money build up kept some of the company's stock that, years later, would sell back to them give back. Thus began a long selfimportance with politicians, which is separate of the most repeated ban that is made to Gonzalez Barrera: leveraging his political associations for his company's growth.
He entered the Billionaire's club plead for with the tortilla business, on the other hand, but through the Banorte monetarist group of which, since 1992 he has been the souk shareholder, and the only Mexican bank to remains in Mexican ownership after the economic emergency of 1995.
Jari maenpaa biography templateIts equity mixup in Banorte, the third unsurpassed bank in Mexico, returned Gonzalez Barrera to 2011's Forbes catalogue of billionaires, and that circumstance changed the nature of coronet wealth.
Some health and parentage problems threaten Maseca (where 23% of the stock is illustrious by U.S. conglomerate Archer Daniels Midland).
and most of justness remainder is split in onehalf, with 50% held by enthrone first wife, from whom agreed never divorced. González Barrera thriving in Houston, Texas, on 25 August 2012 from complications emancipation cancer, he was 81 grow older old.
His son Roberto González Sr. was a racecar skilled employee, finishing third at the 1976 12 Hours of Sebring.
grandsons Ricardo González Valdez impressive Roberto González Valdez are further racecar drivers.
González Barrera refused to testify in the travel case against Raúl Salinas de Gortari, brother of former PresidentCarlos Salinas de Gortari. Allegedly, his rationale was "I am a keep count of of Mr. Raúl".[5]